Topic outline

• 1.0 Introduction

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• 2.0 Why do we set Objectives?

  
  

• 3.0 How do we set Objectives?

  
  

• 3.1 Gathering input

  
  

• 3.2 Confirming Objectives

  
  

• 3.3 Defining Use cases

  
  

• 3.4 Setting SMART KPIs